Yet for all the progress we have made, the world currently seems to find itself in a state of perpetual crisis. 2020 was a terrible year for many, but the warning signs were there long before it began. Hard talks about climate change were becoming unavoidable, international political tensions were rising, radicalism had flared up, the spread of misinformation was growing, and big-tech had already been exposed for unethical data handling. It seems that we are, in fact, living in an era of crisis.
Nothing of this should come across as alarmist, however. If anything, we have always been living in an era of crisis - we just have the digital tools today to see the extent of it. All this is to say that the only real certainty we find in the world is that of uncertainty - and this is especially true of the world of business.
Because there is nothing certain about the shape of the world tomorrow, whether it is two months or 15 years from now, businesses must find a way to adapt and prepare for an uncertain world in a way that works independently of their tangible resources and the flux of world affairs, which are completely outside of their control.
One of the great markers for businesses who traversed 2020 with skill and success is resilience. Now, even though resilience may seem like a passive trait for a business leader, it is anything but. The easiest response to a crisis for any business is that of reaction, but reaction is a narrow-focused problem-magnifying response. It doesn’t solve the problem, because, in a time of crisis, the problem is the only thing that is constant. Instead, a resilient response tackles the problem head-on by acknowledging that new boundaries must be created and working to the advantage of itself, despite the surrounding crisis.
Here are some attitude changes that business leaders can make in order to take a more resilient approach to inconsistency and uncertainty:
Resilience is key to a world facing perpetual crisis. It takes the ongoing problem on, not as a problem to be solved in order to return to a previous state, but as an obstacle to overcome and eventually avoid altogether by setting a new course.
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